Brand & Reputation
Stakeholder communication has seen dramatic changes in terms of sources and channels for information that people trust.
Managing reputational risk is one of the key responsibilities of corporate communications, a risk intrinsically linked to our stakeholders and the way we deal with them.
I have a question for you: how long will the world’s largest tobacco company still be making cigarettes?
When I joined Diageo in 2007, it was with a decade of agency work behind me – working on content campaigns, digital strategy and media relations for international corporate and consumer brands.
The world of finance is focused heavily on results and numbers. But numbers alone aren’t enough: professional communications can help tell the full story.
We are living in a time when our understanding of how the world works is being re-evaluated.
From Travis Kalanick’s enforced departure from Uber to the allegation of sexual abuse and intimidation by Miramax’s Harvey Weinstein, 2017 has been the year of the bad boss.
More than 95% of people in the workforce either have a boss or are a boss (or both).