Brand & Reputation
From left to right: David Lawsky, Reuters EU Competition Policy Correspondent; Dennis Landsbert-Noon, Publisher, European Voice; Mikolaj Dowgielewicz Spokesman, Institutional Relations and Communications Strategy for EU vice president Margot
What was the idea behind founding Burson-Marsteller in 1953?
Corporate branding typically involves the management of mental associations that organisational leaders want important audiences to hold about the organisation.
If business leaders were hoping that the start of 2011 would usher in a period of greater stability in the global environment, they were sorely disappointed.
The twin spectres of fear and uncertainty continued to stalk stock markets between March 12, 2011 and June 30, 2011 – the period covered by CARMA International’s latest survey of media reporting of business leaders.