At a meeting of Arthur W.
C-Suite / Executive Board
I’ve recently heard a number of remarkable presentations and insights from several communications leaders.
Once heralded as the seat held by the best storyteller in the company, corporate communications is no longer about amplifying what an organisation wants to say.
Organisations are increasingly using audiovisual media for their crisis communications. The public not only learns about crises through newspaper articles, but also through corporate videos, interviews and press conferences.
Among executive roles today, the corporate affairs officer may be one of the most influential, yet least predictable in terms of career track, skill set and responsibilities.
More than 20 years have passed since Swedish communications technology giant Ericsson realised the value of having those responsible for the company’s communications present at the executive table.
Dr Mukund Rajan serves as a member of the group executive council at Tata Sons, and is the Tata brand custodian and group spokesperson.
The chief executive officer of Unilever and 2014 European Communication Award winner on sustainability and more
The chief group communications officer, Mahindra & Mahindra on global communications, elevating PR to the board level, and what it's like to work in the world's largest media market.
The work of the communication director is changing: new challenges and expectations have to be met, new tools can be used and a new position within the organisational hierarchy is to be negotiated.