Digital media is transforming how organisations work. The twin factors of technology empowerment and the democratisation of work is enabling companies to deconstruct, disperse and detach work from employment.
Collaboration & Teamwork
Today, “going to work” doesn’t necessarily specify where you go, but what you do.
Connectivity underpins the attention economy: from toddlers with tablets and texting teens to smartphone addicts, we are increasingly able to be connected anytime, anywhere.
Wikipedia, which started in 2001 as a hobby project belonging to a small community, has become an organisation that deals with its exponential growth through collaborative thinking and creativity.
We often depict the digital workforce as something made up of futuristic individuals, mostly millennials, who intuitively make the most of technology and the freedom it purports.