CSR & Sustainability
The latest issue of Communication Director, the quarterly magazine devoted to corporate communications, PR and public affairs, is out now.
In these times of growing public anxiety over societal issues, it is more important than ever before for corporations and other organisations to keep corporate citizenship in mind. And make no mistake, this anxiety is not a short-term fad.
Corporate responsibility (CR) has come a long way.
Imagine a world, where everything we buy is produced without any unfair treatment.
I have a new mantra: “You’re only two clicks away from uncovering a lie.” I learned it from a corporate executive who was describing how his company was dealing with the new communication reality.
Companies with strong environmental, social and corporate governance principles deliver a longer term sustainable shareholder value.
To help raise awareness of premature births, a maternity hospital in Singapore honoured some of their ‘preemies’ with a superhero-inspired online photo collection that quickly went viral as well as drawing mainstream media attention.