Open any agency website, communications magazine, or sit through any conference, pitch or awards ceremony, and a word that appears again and again is ‘storytelling’.
The one eyed man is king, but only in the kingdom of the blind. In today’s fast moving social media world, are corporate communicators inhabiting such an apocryphal place when it comes to dealing with fake news?
Fighting political campaigns in the digital realm is not new; but leading with a digital-first approach is. However, whatever the approach, simple, persuasive narratives are what win votes. A political postcard from the US elections.
Recent international research looks at widely-held reasons for and against trusting news on social media, ranging from valuing a broader range of views and opinions to a healthy scepticism towards clickbait headlines.
My most uplifting moment in 2017 was watching freshly elected French President Emanuel Macron walk across the courtyard of the Louvre to the sound of Beethoven’s Ode to Joy, the official anthem of the European Union.
Dubbed "The Man Who Invented the Republican Internet”, Vincent Harries is a prominent exponent of digital political communications, advising everyone from Rand Paul to Benjamin Netenyahu on how to target voters online.
Across Europe, the trust gap between traditional and new media is widening, finds a new report by the European Broadcasting Union.
“Fake: Plague Epidemic amongst Ukrainian Soldiers”; “Fake: Ukraine’s Falling Credit Rating”; “Fake: Kyiv Homeless to be Run out of Town for Eurovision”: for some people, fake news is old news.