Data, the oxygen of all commerce in this new contextual era, is the underlying factor in all Pinpoint Marketing programmes.
Innovation & Tech
We have entered an era when every company is a media company and everyone who posts online is a journalist.
This fundamentally changes the nature of corporate communications.
“Why don’t we create a big digital department in Communications?” asked a colleague during a seminar.
A report titled Fast Forward 2030: The Future of Work and the Workplace, by realty consulting firm CBRE and China-based Genesis, provides us with an interesting insight.
Frederik G. Pferdt, head of innovation and creativity programs at Google, shares his insights into the values and practices that reinforce the company’s thriving culture of experimentation.
The automotive industry will see disruptive changes in the next 10 years. But with huge opportunities, comes new challenges.
Dr Mukund Rajan serves as a member of the group executive council at Tata Sons, and is the Tata brand custodian and group spokesperson.
In your job as digital prophet, where do you look for new trends and how do you choose which ones to champion?
Baidu.com's director of international communications on Baidu’s embrace of international markets, China’s digital landscape, censorship and more.