Insight & Analysis
We live in a new economic era, one in which organisations no longer compete solely on financial variables, but strive to win the respect, trust and support of their main stakeholders – employees, clients, potential clients and society in general –
Recent international research looks at widely-held reasons for and against trusting news on social media, ranging from valuing a broader range of views and opinions to a healthy scepticism towards clickbait headlines.
The corporate website remains the most prioritised channel for corporate communication teams, with Emails a distant last choice.
Today’s best corporate sites challenge peoples’ perceptions and actively seek to influence stakeholders. To do so successfully, a thorough understanding of your audiences’ requirements is critical.
In October 2015, The Economist published its cover story about bitcoin and, more compellingly, the key technology that supports it: blockchain.