Open any agency website, communications magazine, or sit through any conference, pitch or awards ceremony, and a word that appears again and again is ‘storytelling’.
Insight & Analysis
According to recent research1, those organisations most capable of engaging their employees have four times higher earnings per share, higher customer engagement, lower absenteeism, and 21 per cent higher profitability than those that d
According to Eurostat, across the EU women earn on average around 16 per cent less than their male counterparts.
Corporate responsibility (CR) has come a long way.
A recently released survey of technology professionals, such as software/application developers and software engineers, finds high levels of positivity toward CEOs who speak out on hotly debated current issues.
I have a new mantra: “You’re only two clicks away from uncovering a lie.” I learned it from a corporate executive who was describing how his company was dealing with the new communication reality.
Traditional methods of organising in corporations are fundamentally challenged by the digital transformation and dynamic environments.
The one eyed man is king, but only in the kingdom of the blind. In today’s fast moving social media world, are corporate communicators inhabiting such an apocryphal place when it comes to dealing with fake news?
The latest aftershock of the dieselgate scandal occurred in June this year, with Audi’s CEO arrested over fears he might seek to suppress evidence about the scandal. Could other corporations be at risk of reputation contagion?