Communicators should see themselves as business people who actively and measurably contribute to the added value of their organisation.
Insight & Analysis
Parallels between sport and organisational performance are a frequently over-played cliché. But there is a reason. Sometimes the empirical evidence just points that way – as we found with the 2018 European Communication Monitor results.
We live in a new economic era, one in which organisations no longer compete solely on financial variables, but strive to win the respect, trust and support of their main stakeholders – employees, clients, potential clients and society in general –
Recent international research looks at widely-held reasons for and against trusting news on social media, ranging from valuing a broader range of views and opinions to a healthy scepticism towards clickbait headlines.
The corporate website remains the most prioritised channel for corporate communication teams, with Emails a distant last choice.
Today’s best corporate sites challenge peoples’ perceptions and actively seek to influence stakeholders.