Closing the authenticity gap
Companies must align what they say and how they behave with the shared perceptions of others.
Insight & Analysis
Organising and communicating in hypermodern times
Change in overdrive is a characteristic of our modern global hypermodern culture: organisations have to adapt to these changes in order to survive.
The science behind personalised communications
Personalisation offers brands loyal customers and improved response rates
Don’t get it twisted
Technology has increased the choice of options for interacting with colleagues, whether in the same office or in another country. But that only means that the potential for misunderstanding is greater than ever.
Battle plans
Press relations is a vital part of any public relations strategy: it positions your organisation as a thought leader in its field and aligns your media presence with the strategic initiatives of your organisation.
Defining your universe
People are so consumed with data these days, they are struggling to absorb it let alone make sense of it.
Insights into the new employee economy
The acquisition, retention and actions of employees directly fuel a company’s bottom line.
EACD appoints new managing director
The European Association of Communication Directors (EACD), Europe’s leading network for communication professionals across Europe, today announced the appointment of Inge Wallage as its first ever managing direct
Analyse this
How can organisations choose the right data-analysis strategy to suit their personalisation needs?
Digital and visual
The 2017 European Communication Monitor shows that the strategic communication function is undergoing a fundamental transformation