Press relations is a vital part of any public relations strategy: it positions your organisation as a thought leader in its field and aligns your media presence with the strategic initiatives of your organisation.
Insight & Analysis
People are so consumed with data these days, they are struggling to absorb it let alone make sense of it.
The acquisition, retention and actions of employees directly fuel a company’s bottom line.
The European Association of Communication Directors (EACD), Europe’s leading network for communication professionals across Europe, today announced the appointment of Inge Wallage as its first ever managing direct
How can organisations choose the right data-analysis strategy to suit their personalisation needs?
The 2017 European Communication Monitor shows that the strategic communication function is undergoing a fundamental transformation
Ask any communications director and they are not going to say that they want less personalisation.
The world of business is in the midst of a revolution.
McKinsey & Co has a long tradition of taking the pulse around digital social tools, often dubbed Enterprise 2.0.
From United Airlines to BP, misunderstanding your stakeholder’s perceptions and sensitivities can add oil to the flames.