The Asia-Pacific Communication Monitor 2017/2018 is one of the largest surveys on the current status and the future of strategic communication in Asia Pacific. Now in its second edition the survey is seeking participants.
Insight & Analysis
When the success of Trump and Brexit took the experts by surprise, did it a) destroy the credibility of polls; b) prove journalists’ unreliability in reporting the findings of polls; or c) all of the above?
The Attention Return on Investment (ARoI) is at the core of actions by brands and marketers to efficiently connect with their consumers.
The philosophy of Aristotle, born exactly 2,400 years ago in northern Greece and founder of the first research university, the Lyceum, offers the perfect basis for a rational, secular, progressive public and private morality in the 21st-century.
In an era of quarterly capitalism, why should companies communicate their long-term value creation story?
Today’s chief executives are increasingly difficult to categorise.
Most large organisations place great importance on customer and client satisfaction. While this is undoubtedly of primary importance, executives also need to consider the demands of internal stakeholders.
One of the most basic findings in corporate communications research and practice is that communicators need to work closely with top executives to achieve excellence.
Not many people can claim to be a chief data officer and a practicing neurosurgeon.
The Edelman Trust Barometer, now in its 16th year, asks respondents how much they trust the institutions of government, business, nongovernmental organisations and media to do what is right.