Companies must align what they say and how they behave with the shared perceptions of others.
Insight & Analysis
Change in overdrive is a characteristic of our modern global hypermodern culture: organisations have to adapt to these changes in order to survive.
Personalisation offers brands loyal customers and improved response rates
Technology has increased the choice of options for interacting with colleagues, whether in the same office or in another country. But that only means that the potential for misunderstanding is greater than ever.
Press relations is a vital part of any public relations strategy: it positions your organisation as a thought leader in its field and aligns your media presence with the strategic initiatives of your organisation.
People are so consumed with data these days, they are struggling to absorb it let alone make sense of it.
The acquisition, retention and actions of employees directly fuel a company’s bottom line.
The European Association of Communication Directors (EACD), Europe’s leading network for communication professionals across Europe, today announced the appointment of Inge Wallage as its first ever managing direct
Globalisation and the increasing interdependence of our societal systems are generating multiple levels of stakeholders that are a challenge to engage with in normal times but that become a nightmare to manage in a crisis.