How can organisations choose the right data-analysis strategy to suit their personalisation needs?
Insight & Analysis
The 2017 European Communication Monitor shows that the strategic communication function is undergoing a fundamental transformation
Ask any communications director and they are not going to say that they want less personalisation.
The world of business is in the midst of a revolution.
McKinsey & Co has a long tradition of taking the pulse around digital social tools, often dubbed Enterprise 2.0.
From United Airlines to BP, misunderstanding your stakeholder’s perceptions and sensitivities can add oil to the flames.
From Travis Kalanick’s enforced departure from Uber to the allegation of sexual abuse and intimidation by Miramax’s Harvey Weinstein, 2017 has been the year of the bad boss.
The Asia-Pacific Communication Monitor 2017/2018 is one of the largest surveys on the current status and the future of strategic communication in Asia Pacific. Now in its second edition the survey is seeking participants.
When the success of Trump and Brexit took the experts by surprise, did it a) destroy the credibility of polls; b) prove journalists’ unreliability in reporting the findings of polls; or c) all of the above?
The Attention Return on Investment (ARoI) is at the core of actions by brands and marketers to efficiently connect with their consumers.