The Attention Return on Investment (ARoI) is at the core of actions by brands and marketers to efficiently connect with their consumers.
Insight & Analysis
The philosophy of Aristotle, born exactly 2,400 years ago in northern Greece and founder of the first research university, the Lyceum, offers the perfect basis for a rational, secular, progressive public and private morality in the 21st-century.
In an era of quarterly capitalism, why should companies communicate their long-term value creation story?
Today’s chief executives are increasingly difficult to categorise.
Most large organisations place great importance on customer and client satisfaction. While this is undoubtedly of primary importance, executives also need to consider the demands of internal stakeholders.
Not many people can claim to be a chief data officer and a practicing neurosurgeon.
The Edelman Trust Barometer, now in its 16th year, asks respondents how much they trust the institutions of government, business, nongovernmental organisations and media to do what is right.
Daan Smolders is part of the team behind the EU Monitor, a tool that keeps stakeholders up to date with European legislation.
A few weeks ago, we gathered in Brussels for a short session on Design Thinking Innovation and how might we apply it to challenges that we as communicators face.
Organisations are increasingly using audiovisual media for their crisis communications. The public not only learns about crises through newspaper articles, but also through corporate videos, interviews and press conferences.