Insight & Analysis
We communication specialists think we know all about presentation skills, stakeholder maps, inter-cultural communication do’s and don’ts and creating great communication plans for each project that comes our way.
Corporate managers like to portray their companies in the best possible light.
Nothing wrong with that! Many managers tell it like it is. However, research has found systematic impression management in corporate reports.
The British Royal Family has veered from public relations triumph (William and Kate Windsor) to public relations disaster (take your pick).
Companies are today being challenged to engage with stakeholders that do not fit the traditional template of investors, customers, employees and business contacts.
The work of the communication director is changing: new challenges and expectations have to be met, new tools can be used and a new position within the organisational hierarchy is to be negotiated.