A case of distortion
Corporate managers like to portray their companies in the best possible light.
Nothing wrong with that! Many managers tell it like it is. However, research has found systematic impression management in corporate reports.
Corporate managers like to portray their companies in the best possible light.
Nothing wrong with that! Many managers tell it like it is. However, research has found systematic impression management in corporate reports.
Resilience is that indescribable capability that helps us bounce back from adversity and leadership setbacks – qualities that are crucial in today’s business environment.
How would you rate the importance of creativity for your company’s success?
The British Royal Family has veered from public relations triumph (William and Kate Windsor) to public relations disaster (take your pick).
Companies are today being challenged to engage with stakeholders that do not fit the traditional template of investors, customers, employees and business contacts.
The work of the communication director is changing: new challenges and expectations have to be met, new tools can be used and a new position within the organisational hierarchy is to be negotiated.