Fighting political campaigns in the digital realm is not new; but leading with a digital-first approach is. However, whatever the approach, simple, persuasive narratives are what win votes. A political postcard from the US elections.
One of the leading communicators in the tech space, Frank X. Shaw has helped lead the company through major transformations.
Dubbed "The Man Who Invented the Republican Internet”, Vincent Harries is a prominent exponent of digital political communications, advising everyone from Rand Paul to Benjamin Netenyahu on how to target voters online.
Donald Trump’s victory in last year’s US presidential campaign is a case study for political communications in a distracted age. It is also a cautionary tale about the unforeseen aftershocks of the social media revolution.
The media landscape has changed. Where once ‘legacy media’ dominated, their traditional territory is being encroached on by social media platforms and online outlets.
Jim Wilkinson explains why the Alibaba Group has a front-row seat on China’s vital changes and how he is helping Alibaba achieve its global goals.