The corporate website remains the most prioritised channel for corporate communication teams, with Emails a distant last choice.
Online & Social Media
When ANZ launched its first global enterprise social network, it was a major step forward to achieving its goal of being a leading social-enabled enterprise in financial services.
Dubbed "The Man Who Invented the Republican Internet”, Vincent Harries is a prominent exponent of digital political communications, advising everyone from Rand Paul to Benjamin Netenyahu on how to target voters online.
Organisations are increasingly challenged by influencers on the social web. Nobodies of the past are today’s new somebodies, demanding the attention of brands and their communicators.
Missed deadlines, unclear objectives, miscommunications and misunderstandings – these familiar blights of team work usually result in poor quality work, delivered late.
Social media help to build brands as they support the widespread diffusion of opinions and messages among customers and stakeholders.
Connectivity underpins the attention economy: from toddlers with tablets and texting teens to smartphone addicts, we are increasingly able to be connected anytime, anywhere.
Unsure of your first steps onto Snapchat? Many big brands turn to young creative influencers to show them the ropes and help finesse their strategy. One such influencer explains the right approach to being snap happy.
WeChat is an integral part of everyday life in China. 762 million active users worldwide keep themselves informed via the app: that’s equivalent to nearly the entire population of Europe.