Connectivity underpins the attention economy: from toddlers with tablets and texting teens to smartphone addicts, we are increasingly able to be connected anytime, anywhere.
Online & Social Media
Unsure of your first steps onto Snapchat? Many big brands turn to young creative influencers to show them the ropes and help finesse their strategy. One such influencer explains the right approach to being snap happy.
WeChat is an integral part of everyday life in China. 762 million active users worldwide keep themselves informed via the app: that’s equivalent to nearly the entire population of Europe.
In today’s connected world, there’s scarcely a sector untouched by disruptors using digital to challenge established ways of doing business.
First and foremost, successful communication on social media requires you to present your human side to your audience.
The awful news about David Bowie that came earlier this week was a shock.
Throughout her career, Gabriele Zedlmayer has been a passionate advocate for corporate citizenship and sustainability, most recently as vice president and chief progress officer, corporate affairs at Hewlett Packard Enterprises.
Social media has opened a universe of possibilities for brands and organisations.
A report titled Fast Forward 2030: The Future of Work and the Workplace by realty consulting firm CBRE and China-based Genesis provides us with an interesting insight.