I have a new mantra: “You’re only two clicks away from uncovering a lie.” I learned it from a corporate executive who was describing how his company was dealing with the new communication reality.
The start-up landscape has exploded since the turn of the 21st century, forging new economic models whose taste for uncertainty and adventure has become the norm.
Information gaps, assumptions, misunderstandings, interpretations, personal biases, and social and environmental influences.
When I began my career in the late 90s, I had a very interesting stint in the development sector. I must admit, a business school degree followed by a corporate job did pamper me quite a bit at the start of my career.
When I joined Diageo in 2007, it was with a decade of agency work behind me – working on content campaigns, digital strategy and media relations for international corporate and consumer brands.
Is it possible that today we are operating in a new economy, one in which collaboration is inevitable?
The European Commission has taken a people-centric approach to collaborative knowledge sharing, in the process breaking silos, facilitating the flow of information, reducing contradictions and increasing synergies.
Smart collaboration takes time. But it generates higher profits, inspires greater customer loyalty, helps attract and retain the best talent, and delivers greater innovation when specialists collaborate across silos.
McKinsey & Co has a long tradition of taking the pulse around digital social tools, often dubbed Enterprise 2.0.
How can you ensure the implementation of a new strategic direction that is reflected in employee and management behaviour?