Organisational

Over the last decade, the context in which communication professionals are operating has changed dramatically.

Are you looking to apply agile practices to corporate communication and public affairs? If so, this will be the right read for you.

Back in 2006, I started a new job with my current employer, DSM, working as a communications manager for its innovation center.

Some might say that the greatest enemy to proactivity is the almighty organisational chart.

I have a new mantra: “You’re only two clicks away from uncovering a lie.” I learned it from a corporate executive who was describing how his company was dealing with the new communication reality.

The start-up landscape has exploded since the turn of the 21st century, forging new economic models whose taste for uncertainty and adventure has become the norm.

Information gaps, assumptions, misunderstandings, interpretations, personal biases, and social and environmental influences.

When I began my career in the late 90s, I had a very interesting stint in the development sector. I must admit, a business school degree followed by a corporate job did pamper me quite a bit at the start of my career.

When I joined Diageo in 2007, it was with a decade of agency work behind me – working on content campaigns, digital strategy and media relations for international corporate and consumer brands.