How can organisations choose the right data-analysis strategy to suit their personalisation needs? What issues should be font of mind when they evaluate and purchase solutions?
Dubbed "The Man Who Invented the Republican Internet”, Vincent Harries is a prominent exponent of digital political communications, advising everyone from Rand Paul to Benjamin Netenyahu on how to target voters online.
Personalisation comes at a cost. In exchange for enjoying online services we allow our personal details to be shared. The Internet of Things now promises even greater online connectivity integrated into our lives.
Ask any communications director and they are not going to say that they want less personalisation.
Delivering personalised products and experiences can provide benefits for both the brand and the consumer.
The Attention Return on Investment (ARoI) is at the core of actions by brands and marketers to efficiently connect with their consumers.