How can organisations choose the right data-analysis strategy to suit their personalisation needs?
Dubbed "The Man Who Invented the Republican Internet”, Vincent Harries is a prominent exponent of digital political communications, advising everyone from Rand Paul to Benjamin Netenyahu on how to target voters online.
A world tailored on your tastes, your body, budget and needs.
Ask any communications director and they are not going to say that they want less personalisation.
The world of business is in the midst of a revolution.
The monetisation of customer relevancy through data-driven insights is essential for any successful marketing campaign in the digital economy.
The Attention Return on Investment (ARoI) is at the core of actions by brands and marketers to efficiently connect with their consumers.