Analyse this
How can organisations choose the right data-analysis strategy to suit their personalisation needs?
Personalisation
“Micro-targeting allows you to scare people easier”
Dubbed "The Man Who Invented the Republican Internet”, Vincent Harries is a prominent exponent of digital political communications, advising everyone from Rand Paul to Benjamin Netenyahu on how to target voters online.
The dark side of personalisation
A world tailored on your tastes, your body, budget and needs.
A revolution in personalised marketing
Ask any communications director and they are not going to say that they want less personalisation.
The personal touch
The world of business is in the midst of a revolution.
Monetising your customer insights
The monetisation of customer relevancy through data-driven insights is essential for any successful marketing campaign in the digital economy.
The programmatic era
The Attention Return on Investment (ARoI) is at the core of actions by brands and marketers to efficiently connect with their consumers.