Risk & Issue Management
In an era of quarterly capitalism, why should companies communicate their long-term value creation story?
As head of public relations and communications at the Bulgarian branch of utilities conglomerate CEZ, Maria Doychinova has witnessed the increased scope for environmental factors on potential crisis situations.
The global risk landscape is changing. The effects of globalisation, digitalisation and technological disruption pose fundamental challenges.
Recent terrorist attacks around the world – including Paris, Beirut and Metrojet Flight 9268 – were marked not only by their cruelty but also the use of social media before, during and after the attacks.
When talking about Danish Crown, you do not shy away from words like ‘slaughter’ and ‘killing’, and have even coined the phrase ‘We kill for a living’.
Corporate branding typically involves the management of mental associations that organisational leaders want important audiences to hold about the organisation.