To attract today’s talent it isn’t enough to highlight the work your organisation does. Potential employees want to know what it feels like to work in it. For this, Siemens found that a simple cardboard device came in handy.
What content is most engaging? Why? What can we learn from it?
Whether talking about the Higgs Boson particle, dark matter or artificial intelligence, storytelling, demystification and stakeholder relations play their part in complex science communications.
In your job as digital prophet, where do you look for new trends and how do you choose which ones to champion?
Gamification is by now a tried and trusted technique to engage audiences, whether customers or employees, in brand-building or marketing activities.