Glaïeul Mamaghani

Glaïeul Mamaghani

Glaïeul Mamaghani is currently head of external communications for Syngenta in France. Previously she managed communications at the World Organisation for Animal Health (OIE) where she developed her expertise in issues relating to farming, the environment, food production and safety.

Brand communication going personal

To understand the benefits personalised communications bring to brands, you first need to define personalisation

Glaïeul Mamaghani

Posted: 25 July 2017

Not only are there are several ways to personalise brand communication, there are several ways of understanding personalised communications – and all of them come with benefits for the brand.

First, what do we mean by personalisation? To...