It can strike fear into the heart of even the most seasoned communications professional. You’ve been asked to write a speech. The first reaction is usually flattery that someone thinks so highly of your writing skills. Then there’s panic. Then mind-numbing, blank-page introspection. How do I start? Should I try for humour? Does my speaker need to sound like President Obama? Or should he just try to be himself? Is it too late to find another job? Why me?
