Jim Macnamara

Jim Macnamara

Jim Macnamara is professor of public communication and associate dean (engagement and international) at the University of Technology Sydney, a position he took up in 2007 after a 30-year professional career spanning journalism, public relations and corporate communication, and media research. He is a leading researcher in measurement and evaluation of communication as well as social media and is the author of numerous articles and 15 books including The 21st Century Media (R)evolution: Emergent Communication Practices (Peter Lang, New York, 2010, 2014) and Public Relations Theories, Practices, Critiques (Pearson Australia, 2012).. His most recent book is Organizational Listening: The Missing Essential in Public Communication (Peter Lang, New York, 2016).